What is GROW?

GROW = G21 Region Opportunities for Work

GROW is a Collective Impact initiative, with business, government, community organisations and individuals working together to address disadvantage in areas of high unemployment (including Colac, Norlane/Corio and Whittington). It is a unique regional strategy which focuses on one of the key features of place-based disadvantage – joblessness.

GROW is about creating new jobs, by asking organisations to choose to buy goods and services that contribute economically and socially to our local community (social procurement) and by injecting capital into businesses and not-for-profit enterprises in target communities (impact investment). We need to match these new jobs with people who are skilled and supported to meet the employers’ needs, including job seekers currently excluded from the workforce (demand-led employment). The GROW Strategic Plan outlines our approach.

The aligned efforts of all GROW partners will enable us to grow a stronger G21 economy, and offer opportunities to job seekers in places where there are high rates of joblessness.

A joint initiative between Give Where You Live and G21 – Geelong Region Alliance, GROW has received a $2 million contribution from Give Where You Live Foundation, $1 million from the Victorian State Government (over five years) and $300,000 from the Alcoa Foundation, to assist with the co-ordination and backbone function.

Click here for a PDF of the 2017 GROW brochure.



Local response to local need 2014: GROW developed from a G21 Addressing Disadvantage Taskforce report in 2014, coinciding with Give Where You Live Foundation’s vision to address disadvantage. This led to a Report which identified that innovative, collaborative and evidence-based approaches are needed to tackle entrenched regional social and economic disadvantage. GWYLF and G21 – Geelong Region Alliance signed a Memorandum of...

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Strategic Plan

A bold and ambitious long-term strategy for tackling disadvantage in the G21 region The GROW (G21 Region Opportunities for Work) Strategic Plan was developed by a team of national experts, led by Dr Ingrid Burkett. This Plan was funded jointly by Regional Development Victoria, G21 – Geelong Region Alliance, Give Where You Live Foundation and the City...

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Give Where You Live Inc is the legal entity of GROW and employs the lean GROW staffing team. GROW is a joint initiative of Give Where You Live Foundation and G21 – Geelong Region Alliance. These two organisations together form the backbone for the GROW regional Collective Impact initiative. The backbone function in a Collective...

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Who is involved

GROW Compact Signatories By signing the GROW Compact, each of these organisations has committed to integrate the GROW philosophy; that a prosperous community cares for the well-being of all its members; into their own company’s values and daily operations. This will help stimulate inclusive job growth and increase local investment to maximise economic and social...

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